September 2, 2010

BA Strike Latest: Video Message from British Airways CEO to BA Customers

British Airways have just released this video message from BA CEO Willie Walsh directed at BA customers affected by the strike that is going to start at Midnight and last until Monday.

Here’s another statement:

British Airways Chief Executive Willie Walsh has released an online video message to customers reassuring them of practical measures in place to support their travel plans over Unite’s planned strike this weekend.

Talking directly to customers, he apologises for the disruption they may face and explains contingency plans to allow more than 60 per cent of customers to keep flying through Unite’s strike period of March 20, 21 and 22.

The first online video was launched last Friday (March 12) and has since received approximately 100,000 hits from a combined audience of ba.com and YouTube, as well as external websites hosting the video and BA’s internal staff website.

Chris Davies, British Airways head of digital marketing, said: “We have been working around the clock to provide the most up to date information on ba.com, as well as provide bespoke video updates for customers. We have also been engaging on social media sites and travel forums.

“It is our highest priority to provide the latest information to our customers and reassure them that a strike will not ground our airline.”

The BA strike begins in a little under 6 hours.


Author Info -  Jonathan is a consummate Anglophile with an obsession for Britain that borders on psychosis. He keeps Anglotopia running in his spare time, always dreaming of his next trip to England, wishing he lived there - specifically Dorset - and is always trying to figure out a way to move to England. It will happen one day. Keep up with him on Twitter here. Read more from this author


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