London is to host an Easter egg hunt which the organisers hope will become a Guinness World Record for the biggest ever, and raise £2 million for charity.
Two hundred fibreglass eggs will be placed in high profile locations around the capital. Each egg will be 0.76 metres (2ft 6ins) high and uniquely decorated by a leading artist, architect, jeweller or designer. People will be able to pay a small fee to join the hunt using a map or a downloadable app with clues.
The eggs will be on show from Shrove Tuesday (21 February) until Easter (8 April). Then they will be available to buy at three specially arranged auctions. The organisers hope to raise £1 million each for two charities: Action for Children, which supports and speaks out for the most vulnerable and neglected children and young people, and Elephant Family, the world’s leading Asian elephant conservation charity.
Artists taking part include the Chapman brothers, Giles Deacon, Zandra Rhodes, Nicky Haslam, Marc Quinn and Russian jewellers Fabergé.
The Big Egg Hunt was launched by food writer Tom Parker Bowles, the son of the Duchess of Cornwall, at the Goring Hotel, where head chef Derek Quelch created an exclusive breakfast for the occasion. Eggs Fabergé, named after the Egg Hunt’s main sponsors, is made from quails’ eggs, smoked salmon, lobster and caviar. The dish will be on the hotel’s menu throughout the Big Egg Hunt.