With the Tokyo 2020 Summer Olympics fast approaching, now is a good time to reflect on the success of the 2012 London Olympics and to see what Tokyo could learn from the planning and execution of the enormous global event which was one of the more memorable Olympic Games in recent times and for a few reasons.
A Successful Event
It was not just the successes of Team GB (29 gold medals behind only China and USA) or the dazzling opening ceremony directed by Danny Boyle which featured a showcase of the UK’s top talent that made this such a successful event because the organisation behind 2020 was superb and a reason that everything went so smoothly.
There were a few key objectives that were outlined for London 2012 which were kept in mind throughout all decisions which was vital in making the event a success. There were several key objectives with the main ones being making the event the greenest Olympics to date and looking past the games to see how venues could be used to provide guaranteed ROI.
Olympic Park Design
Olympic Park was the hub of the 2012 games so it was essential that the design was of the highest standard for this area. Spectator demand forecasting had to be used to determine what the size, cost and layout of the Olympic Park was which would then also help to establish the footprint required for security screening. Additionally, advanced crowd simulators were used to help streamline the design which led to small queues and low wait times while everyone was properly screened.
Additionally, the use of temporary structures designed by experts like Neptunus was critical for creating, essentially, a functioning village within a busy area of the capital so that people could move around freely and enjoy their experience at Olympic Village.
The other area which required excellent planning was transportation. The Government and key transport institutions all worked carefully together to provide transport solutions for spectators, athletes and media while also trying to reduce the impact that this had on other people travelling through the city (especially commuters). This was a huge logistical undertaking but was a great success largely due to encouraging commuters to change their travel behaviour along with advanced capacity studies based on demand forecasts.But
London 2012 certainly set the bar high for modern-day Olympics not only with the action unfolded but also with the exceptional planning and execution of the games. It will be fascinating to see how a technologically-advanced city like Tokyo will fare later this year.