They’ve done it again. John Lewis has managed to make a grown man tear up, as they do every year.
For those that aren’t familiar with John Lewis, there a somewhat posh department store in the UK – it’s an aspirational brand – like Macy’s. Every year they release a new commercial for Christmas that tells a small story and it’s usually touching in some way. The advert never sells anything, which is what is so refreshing about them.
They hit the ball out of the park this year.
This year’s advert tells the story of a hare and a bear who are best friends (I’m looking forward to the inevitable internet parody where the bear eats the hare at the end).
Here is last year’s video if you’re curious: